In today’s age of intelligent marketing, B2B marketers understand that it’s more important than ever to achieve smart, actionable insights from their marketing data to target the right audience with automated, customer-centric campaigns.
To achieve this, B2B marketers require cost-effective, industry-leading solutions that shape the future of B2B marketing across all channels. This is where Salesforce Pardot, a lead-nurturing platform and B2B Marketing Automation Platform, comes into the picture.
Pardot is a complete, fully-featured, and user-friendly Salesforce tool for B2B marketing automation that closes the gap between sales and marketing teams.
Pardot Marketing Automation provides a full solution that helps B2B marketers to achieve greater efficiency with customized lightning navigation, ease-of-use with a consistent, seamless user interface, and a complete 360-degree view of the customer with integrated campaigns. This allows marketing and sales teams to coordinate and collaborate together to identify and nurture leads, create world-class customer experiences, and retain and grow existing clients at scale.
Now let’s look at the main features of Salesforce Pardot and how organizations worldwide are leveraging Pardot and Salesforce out-of-the-box features to grow during this new age by going digital with marketing.
Features of Salesforce Pardot
Effortless email marketing – Pardot Marketing Automation provides marketers with a variety of formats to create beautiful email campaigns that deliver personalized experiences to all their customers. In Pardot, they can check their email content using A/B testing and identifying the winning audience, target audience, and spam filters.
Smarter lead generation – With Pardot, marketers can maintain the entire pipeline with a high-quality customer flow by leveraging Pardot’s landing pages, forms, search tools, and social connectors.
Streamlined Lead management – Pardot’s suite of easy-to-use lead generation tools help boost engagement and sell faster by targeting the right customers at the right time.
Insightful ROI Reporting – With Pardot’s powerful analytics features, marketers can measure and track campaign performance and gain invaluable insights based on the data. They can have a sales team equipped with all of the necessary tools to track existing clients’ engagement and potential leads.
Salesforce Pardot has several online tools to prioritize contacts based on the criteria and understand how customers interact through each stage in a customer’s lifecycle.
Real-Time notifications – Pardot marketing automation tool lets marketers connect and engage with the right customers at the right time, every time across all touchpoints and channels. They can get real-time notifications via Salesforce mobile app, email, or desktop to improve the speed of your follow-up and convert your leads into potential clients faster.
Salesforce Pardot Benefits: Boost your B2B Marketing and Sales
Generate high-quality leads – Pardot offers user-friendly tools, including dashboard and reporting tools that can bring internal and external data together so that sales and marketing teams can coordinate their activities with more effective campaigns to help increase sales pipeline and close more deals.
Accelerate the sales pipeline – Salespeople can respond appropriately to potential customers by automatically assigning leads, real-time sales reports, and tracking prospects’ activities.
Create personalized, targeted emails – With Pardot marketing automation tool, the marketing team can effectively schedule and send personalized emails to specific audiences, and measure the effectiveness of email content. They can make responsive templates using Pardot’s intuitive email editor and send the right message to the right person at the right time.
Final Wrap
In a nutshell, Pardot is an automated marketing platform by Salesforce that allows businesses and organizations to identify quality leads, close more deals, and maximize ROI through targeted email marketing across various social media channels.
To explore more on how organizations across the world are leveraging Pardot and Salesforce to grow during this new age by going digital with marketing, register now for our upcoming exclusive webinar on Relationship Marketing with Pardot on the World’s #1 CRM, which will be held on Thursday, June 25, 2020, at 3 PM GMT. Register now at https://bit.ly/2XHM9U7
Our certified Pardot Consultants have the expertise to drive the setup and integration process. They can assist you in developing your overall marketing strategy to align your marketing objectives and sales goals for boosting your company’s growth.
Contact Cloud Analogy, a Salesforce Silver Consulting Partner if you’d like to learn more about the Salesforce Pardot platform or find out how to integrate Salesforce Pardot with your CRM.
